The 50th Super Bowl pits the Carolina Panthers against the Denver Broncos, and while the world turns its attention to the annual, live culmination of this football season, marketers turn a hawk-eye to social media for the battle of the ads.

Super Bowl advertising is a sport in itself, with months (if not a full year) of ad spend and strategy coming together in as little as 15 or 30 seconds to amaze, and more importantly engage, the world. Beyond the television screens is where the real action happens, as Super Bowl viewers dissect and discuss their favorite brands and ads.

The two vizualisations below showcase social chatter around Super Bowl advertising brands and will update every ten minutes leading up to, and throughout, the big game on Sunday, February 7. The first shows the relative volumes of conversation around each advertiser which you can filter by different time periods. The second breaks down the topics discussed and the demographic of the authors. Click on the areas within the graph for detailed stats.

If you’re a journalist and want to speak directly to the Brandwatch team for commentary or more details on this social data, get in touch:  |  @bw_react.



React Blog: The 50th Annual Super Bowl on Social Media in Four Charts

Gemma Joyce   |  Feb 9th, 2015

Super Bowl 50 was a monumental event on social.

With around 10 million related mentions on Sunday alone, we took a look at the social data surrounding the event and condensed it into four key charts for your perusal.

Big mentions for big brands

As the hottest event of the year for advertisers, it’s no doubt that social went crazy for the biggest advertising brands.

Doritos was the winner on mention volumes, raking in over 89k mentions while the game was live and finishing well ahead of its rivals.

Budweiser, Pepsi and Pokémon followed, each attracting more than 20k mentions.

While Doritos had an impressive spike, Pokémon was perhaps the most surprising with a peak of 7k mentions in a single minute at one point.

Hashtag hype

At the game’s end, the pure volume winner, by a mile, was #PuppyMonkeyBaby, registering over 65k mentions during the game’s telecast.

It was followed by #AvosInSpace with over 16,000 mentions and #CrashTheSuperBowl with nearly 14k mentions.

SueprBowl hashtags

While the fairly creepy looking Puppy Monkey Baby drew a lot of mentions, it was also one of only three brands to draw a negative sentiment ratio of over 50%. Probably because it scared people.


Musical mention battle

Beyoncé just about won on the mention front between herself, Coldplay and Lady Gaga.

Before the show Lady Gaga was raking in the hype, but the data suggests she may not have lived up to expectations.

Global scale

Despite time zone clashes for those outside of the US, Superbowl 50’s worldwide appeal was striking on social.

It was a huge year for the Super Bowl in terms of social engagement. 

Check out our Super Bowl 50 live data viz to see the big moments as they happened.


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